About Us
We help brands get found
by AI.
Win Traction is a U.S.-based company helping businesses measure, improve, and track their visibility across AI-powered search platforms - ChatGPT, Gemini, Claude, Perplexity, and more.
Our Story
Search behavior is shifting. Customers are no longer scanning ten blue links - they're asking AI what to buy, which vendor to use, which brand to trust. And AI answers with confidence, naming specific companies.
Most businesses have no idea whether AI mentions them, ignores them, or recommends their competitors. That's the gap we exist to close.
We start with a comprehensive audit of your brand's presence across AI platforms. From there, we establish a visibility baseline, build a structured improvement roadmap, and track your progress week over week - so you always know exactly where you stand.
How We Work
Audit
We analyze how your brand appears across every major AI platform and surface the gaps.
Benchmark
We set a clear baseline so every improvement is measured against where you actually started.
Improve
We deliver a prioritized action plan - content, citations, and signals that AI platforms trust.
Track
We report on your visibility weekly, so progress is always visible and accountable.
The Team
Matthew Brown
Co-Founder & CEO
Matthew recognized early that AI search would reshape digital visibility. He leads product strategy and client outcomes at Wintraction.
Sai Deepak
Co-Founder & CTO
Sai built the measurement and benchmarking systems that power Wintraction's audits. He leads engineering and data infrastructure.
Our Mission
Help companies systematically improve their visibility in AI-driven search - so the right brands get found by the right people.
Ready to see how AI sees your brand?
Get a free visibility audit - no signup or credit card required.